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3D Services
Advertisement
Fun and engaging 3D animation advertisement
Client
Medihoppr
Year
2022
Tools Used
BlenderDavinci ResolveSheepIt
Project Overview
A short, dynamic animation promoting [Service Name], a hyper-local, ultra-fast delivery service designed to bring everyday items from your neighborhood right to your doorstep in minutes.
Challenges
- Effectively conveying the core message of speed and efficiency within a very short animation timeframe (e.g., 15-30 seconds)
- Visually representing the "local area" concept in a way that feels familiar and relatable to the target audience without requiring hyper-specific, potentially complex landmark animation
- Balancing the need to clearly communicate the service's function and benefits (fast, local delivery) with creating an engaging and memorable piece of animation that holds viewer attention.
Solutions
- Utilized fast-paced editing, dynamic motion design (like speed lines, quick cuts, energetic transitions), and concise visual storytelling focusing on the rapid journey from order placement to the item arriving at the customer's door
- Incorporated stylized yet recognizable local elements (e.g., generic neighborhood architecture, types of local shops like bakeries or corner stores, community parks) and focused on depicting everyday convenience within these relatable settings, rather than specific addresses.
- Developed a clear narrative structure (e.g., identifying a need -> using the service -> quick satisfaction) combined with an appealing animation style, with a likeable character.